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Understanding the Impact of COVID-19 on Accounting: A Complete Tutorial for Professionals

Posted on 4 April 2025

Overview

The impact of COVID-19 on accounting has catalyzed significant transformations within the profession, particularly through the accelerated adoption of technology and remote work practices that enhance operational efficiency and customer engagement.

Firms that have embraced digital tools, such as Glasscubes, have experienced notable improvements in response times and customer satisfaction. This underscores the necessity for flexibility and innovation in accounting practices as we move forward.

The current challenges faced by accounting managers demand effective solutions, and platforms like Glasscubes are uniquely positioned to address these issues.

As we look ahead, it is imperative to remain adaptable and forward-thinking, ensuring that the accounting profession not only survives but thrives in this new landscape.

Key Highlights:

  • COVID-19 has forced accountants to adapt to remote work, changing customer expectations, and regulatory challenges.
  • Technology adoption surged during the pandemic, with platforms like Glasscubes enhancing operational efficiency and customer interaction.
  • Older accountants faced more difficulties transitioning to remote work compared to younger peers due to family obligations.
  • Firms using automated tools reported a 50% decrease in response times and a 40% increase in customer response rates.
  • Cloud-based financial software became essential for remote access and collaboration, improving client satisfaction.
  • The pandemic prompted regulatory changes, with 82% of audit reports citing challenges in accounting estimates related to COVID-19.
  • Companies that embraced technology early experienced significant improvements in communication and customer engagement.
  • Proactive communication and relationship management emerged as critical for enhancing customer satisfaction during the pandemic.
  • The evolving landscape of accounting emphasizes the need for flexibility, adaptability, and ongoing innovation in practices.

Introduction

The COVID-19 pandemic has served as a catalyst for profound transformations within the accounting profession, fundamentally reshaping how firms operate and engage with clients. As remote work became the norm, accountants encountered unprecedented challenges, including navigating complex regulations and managing increased workloads. In this evolving landscape, technology has emerged as a vital ally. Innovative platforms like Glasscubes are revolutionizing client interactions and enhancing operational efficiencies. By streamlining communication and automating routine tasks, these tools not only alleviate stress for accounting professionals but also significantly enhance client satisfaction. As firms adapt to this new reality, the lessons learned during the pandemic will undoubtedly influence future practices, underscoring the importance of flexibility, resilience, and a client-centric approach in the accounting world.

The Transformative Effects of COVID-19 on the Accounting Profession

The impact of COVID-19 on accounting has significantly transformed the profession, compelling accountants to navigate a new environment characterised by remote work, shifting customer expectations, and complex regulatory challenges. As firms swiftly transitioned to digital platforms, the adoption of technology surged, enabling operations to continue seamlessly during lockdowns. This shift not only redefined the working environment for accountants but also transformed customer engagement strategies, underscoring the necessity for flexibility and innovation in service delivery.

A recent study, the first to examine auditors’ perceptions of the pandemic’s impact on their profession, revealed that 152 accountants participated, yielding a notable 41% response rate. This underscores the widespread impact of COVID-19 on accounting within the profession. Significantly, older accountants encountered more difficulties in adjusting to remote work, frequently due to heightened family obligations, contrasting with the experiences of their younger peers who were typically more adaptable to the new working environment.

The incorporation of tools such as similar platforms has been crucial in this transition. By enhancing customer interaction and simplifying data collection through features like automated reminders and real-time progress updates, the platform has empowered businesses to respond more efficiently to the challenges of remote work. Users have reported significant time savings, with Sophie Montgomery from TaxAssist Accountants noting that she saved an impressive 288 hours in a single tax season.

Moreover, companies utilising this platform experienced a 40% rise in customer response rates and a 50% decrease in response times, showcasing a substantial enhancement in efficiency and customer satisfaction. The secure, user-friendly platform not only streamlines payroll management but also revolutionises personal tax processing, ensuring that accountants can connect with customers more effectively and alleviate the pressures associated with tax season.

As the accounting profession continues to evolve in 2025, practices will be influenced by the impact of COVID-19 on accounting. The emphasis on technology and remote work adaptation will likely remain crucial to how companies operate, particularly in light of the pandemic’s effects, ensuring they are better prepared to tackle similar challenges in the future. This ongoing transformation highlights the importance of embracing change and leveraging innovative solutions like Glasscubes to enhance customer interactions and operational efficiency.

Adaptation in Accounting: Remote Work During COVID-19

Challenges Encountered by Accountants Amidst the Pandemic

The challenges posed by the impact of COVID-19 on accounting resulted in significantly increased workloads for accountants, as firms struggled with a surge in client inquiries and the urgent need to adapt to remote work environments. Numerous finance professionals reported heightened stress levels, exacerbated by the complexities of new regulations and compliance requirements that emerged during this period. The transition to digital communication led to an overwhelming influx of emails and virtual meetings, straining resources and adversely affecting productivity.

In this context, tools like Glasscubes have proven invaluable. By optimising payroll management and audit solutions, the platform enhances efficiency and customer satisfaction for financial firms. Its secure and user-friendly interface not only boosts client satisfaction but also alleviates stress for finance professionals.

Companies have observed a 50% decrease in response times following the adoption of automated communication tools, underscoring the essential need for efficient time management strategies. As Niall Hawkins noted, “AM completely revolutionised my practice overnight. I used to spend hours preparing…” This highlights the transformative impact of technology on financial practices.

Furthermore, case studies illustrate how accounting organisations adapted to the challenges of COVID-19 by leveraging innovative technological solutions like Glasscubes to improve efficiency and customer interaction. The platform’s features, including real-time progress monitoring and automated reminders, have simplified information collection and enhanced communication, enabling organisations to manage customer requests more effectively. The experiences of companies during this period have underscored the importance of robust systems that can alleviate the strains of high demand and ensure compliance, particularly in light of the evolving landscape due to COVID-19.

As the profession continues to adapt, the lessons learned during this challenging period, particularly regarding the impact of COVID-19 on accounting, will likely influence future practices and operational strategies.

Accountant's Workspace Amidst Pandemic Challenges

Innovations and Adaptations in Accounting Practices Post-COVID-19

The COVID-19 pandemic has underscored the profound impact of COVID-19 on accounting, prompting a significant transformation within the profession and driving companies to adopt innovative practices that enhance operational efficiency and client engagement. A pivotal change has been the widespread implementation of cloud-based financial software, which facilitates remote access to financial data and promotes collaboration among teams. This transition has proven essential, as firms report that cloud services can be delivered from both shared servers and dedicated infrastructures, addressing diverse business needs.

Notably, reliability values in cloud accounting research have exceeded the 0.70 benchmark, indicating a robust performance of these services. Moreover, the integration of automated systems for customer interaction and document organisation—such as those offered by alternative platforms—has emerged as a critical strategy. These systems not only streamline administrative tasks but also ensure timely updates and improved service delivery to clients.

Traditional email communication often results in time-consuming information collation among team members, lacking clear visibility on whether emails have been addressed, leading to duplicated requests and misplaced responses. In contrast, this platform provides a comprehensive and organised response management system that eliminates these challenges. Companies utilising such tools have reported remarkable improvements in customer response rates, with some experiencing a 40% increase and a 50% decrease in response times.

The automated notification feature of the platform empowers companies to dispatch unlimited alerts, guaranteeing that no requests go unanswered and significantly reducing the time spent on follow-ups. Sophie Montgomery from TaxAssist Accountants noted that her firm saved an impressive 288 hours in just one tax season, highlighting the tangible benefits of these innovations. Additionally, Glasscubes is secure, encrypted, and GDPR compliant, offering peace of mind for both organisations and clients.

The pandemic has further illuminated the critical role of robust financial management practises in accounting. A case study featuring CoCountant exemplifies this, as the firm provides dedicated financial services that assist businesses in optimising cash flow and identifying tax-saving opportunities. Their approach emphasises that companies with strong financial oversight are 70% more likely to make informed and efficient decisions.

As we look toward 2025, the trend toward cloud-based financial software continues to gain momentum, with data indicating that adoption rates have surged since the onset of the pandemic. This shift is not merely a temporary response; it signifies a long-term evolution in the financial landscape. The UK Bureau of Labour Statistics anticipates a 4% increase in positions for forensic accountants through 2032, underscoring the ongoing demand for innovative financial solutions.

In conclusion, the adaptations made by financial firms in response to the impact of COVID-19 on accounting—particularly through the utilisation of tools like Glasscubes—have not only improved efficiency but also laid the foundation for a more resilient and client-centric future in the profession.

Innovative Accounting Practices in a Modern Office

Long-Term Implications for Accounting Standards and Compliance

The profound transformations in financial standards and compliance requirements stem from the impact of COVID-19 on accounting. Regulatory bodies have swiftly introduced new guidelines to address the unprecedented challenges posed by the pandemic, specifically focusing on its effects on revenue recognition and asset valuation. Notably, approximately 3.5% of audit reports during this period referenced the impact of COVID-19 on accounting, with 82% of these reports identifying accounting estimates as particularly challenging.

This shift underscores the critical need for accountants to remain vigilant and well-informed about evolving standards to ensure compliance and effectively mitigate associated risks. Furthermore, the pandemic has catalysed a transition towards more adaptable reporting practices, a trend anticipated to endure as businesses navigate an uncertain economic landscape. The long-term implications of these changes are substantial; firms that acknowledged the impact of COVID-19 on accounting in their audit reports experienced an average increase of 17.2% in audit fees, reflecting the heightened complexity and judgement required by auditors during this time.

This scenario illustrates the urgent necessity for accountants to recalibrate their compliance strategies in light of the impact of COVID-19 on accounting and the new requirements emerging in 2025 and beyond. Compliance adaptations during the pandemic have included enhanced disclosures related to asset impairments and uncertainties, which have become pivotal in audit processes. As highlighted by Sophie Montgomery of TaxAssist Accountants, the implementation of collaborative platforms has yielded significant time savings, with an impressive 288 hours saved in just one tax season. Moreover, concerns regarding customer engagement and the handling of information during the transition to new platforms have been effectively managed.

Users have engaged thoroughly with the Glasscubes platform, and the process of uploading and downloading information has been seamless for both users and auditors, significantly enhancing operational efficiency. As the profession continues to evolve, accountants must embrace these changes, ensuring they are equipped to navigate the new compliance landscape proficiently. Additionally, the potential for endogeneity to bias results indicates the necessity for further research into audit report disclosures and their informational content.

The ongoing evolution of financial standards in response to the impact of COVID-19 on accounting not only highlights the profession’s resilience but also emphasises the importance of adaptability in maintaining compliance and fostering client trust.

The Role of Technology in Evolving Accounting Practices

The impact of COVID-19 on accounting has significantly influenced the evolution of accounting practices during and after the pandemic. The swift adoption of cloud computing, artificial intelligence, and automation has allowed firms to streamline their processes and enhance accuracy. Platforms such as these have become essential for improving customer interaction and enabling effective information collection.

With features like automated reminders that can be tailored for urgency and frequency, the platform ensures that responses from users are timely and organised, minimising the chance of overlooked communications. The basic option permits users to send up to 10 reminders on a straightforward schedule, whereas advanced options allow for an unlimited number of reminders with any frequency or on particular days of the year, further enhancing the platform’s efficiency.

Statistics indicate that companies utilising this platform have experienced an impressive 50% decrease in response times, underscoring its effectiveness in optimising workflows. The company distinguishes itself from rivals by enhancing customer satisfaction through its intuitive interface that requires no training, making onboarding seamless. The platform’s automated features not only ensure thorough customer responses but also provide real-time visibility into request statuses, allowing accountants to track outstanding queries and manage workflows efficiently.

Moreover, the platform is secure, encrypted, and GDPR compliant, offering reassurance for both companies and clients. Furthermore, the pandemic has expedited the adoption rates of cloud computing within financial organisations, with many reporting improved operational efficiency and client satisfaction. Conventional email interactions frequently result in overlooked replies, repeated inquiries, and insufficient transparency, which this solution effectively resolves.

Case studies highlight how organisations that embraced these technological advancements have not only adapted to the challenges posed by the pandemic but have also positioned themselves for future success. By concentrating on both tactical and organisational learning, companies can effectively manage rapid changes and utilise technology such as Glasscubes to enhance their financial practices in 2025 and beyond.

Enhancing Client Engagement in a Post-Pandemic World

In the post-pandemic landscape, accounting firms are prioritising enhanced customer interaction, a necessity brought about by the effects of COVID-19 on the industry. Effective strategies include:

  1. Regular communication through newsletters
  2. Personalised updates
  3. Implementation of portals

All of which have proven successful in fostering strong relationships. By leveraging technology such as innovative platforms, companies can provide clients with seamless access to their financial information, facilitating prompt responses to enquiries and significantly improving overall satisfaction.

Steve, an audit manager at MGI, shares his insights on the platform, stating, “We’re getting quicker responses from clients, and our team appreciates the transparency of having everything in one place.” Prior to adopting the platform, MGI struggled with lengthy email threads and misplaced information, complicating the audit process. However, since transitioning to the new platform, they have experienced substantial improvements.

Clients engage thoroughly with the platform, and the simplicity of uploading and downloading information has streamlined their workflow. Steve noted, “Clients enjoy just knowing they could log on to Glasscubes and see exactly what queries and what information is outstanding.”

Statistics reveal that:

  • 40% of new staff select a practice based on its reputation, underscoring the critical importance of maintaining strong client relationships to enhance that reputation.
  • 84% agree that as ‘digital natives,’ potential employees from younger generations possess progressive expectations that accounting firms must embody and cultivate to attract talent.
  • More than 60% of large firms report that technology is boosting staff engagement and morale, both vital for employee retention.

This technological shift not only aids in communication with clients but also reflects the impact of COVID-19 on accounting by positioning accountants in advisory roles, enabling them to deliver precise and timely information.

The adoption of cloud-based financial solutions has been particularly transformative, with 67% of accountants acknowledging the impact of COVID-19 on accounting, as these systems enhance their workflow. This trend highlights the growing significance of cloud technology in the accounting sector, allowing businesses to access financial information anytime and from any location, thereby enriching customer interactions.

Moreover, expert opinions indicate that 98% of respondents endorse alternative pathways to CPA licensure, signalling a shift in how future accountants are prepared for the profession. As companies adapt to these changes, prioritising customer engagement through effective communication strategies will cultivate trust and loyalty, ultimately leading to long-term partnerships in an increasingly competitive environment.

Discover how Glasscubes can revolutionise your customer interactions! Watch our on-demand demo to see how we streamline information gathering and enhance response times. Join companies like Menzies that have experienced a 40% improvement in client response times.

Lessons Learned and Future Directions for the Accounting Profession

The lessons learnt from the impact of COVID-19 on accounting have fundamentally reshaped how firms operate within the profession. Flexibility and adaptability have emerged as essential traits for success in an ever-changing environment. Companies that adopted technology early, such as those using similar platforms, were better equipped to handle the challenges presented by the pandemic, achieving an impressive 50% decrease in response times.

This change not only improved communication but also boosted customer engagement, proving essential during uncertain times. ‘This secure, user-friendly platform enables the request and transfer of payroll information, significantly enhancing customer satisfaction while alleviating workload and stress for accounting teams.

Moreover, the pandemic emphasised the significance of proactive communication with customers and relationship management. Accountants discovered that keeping open channels of communication could greatly enhance customer response rates and satisfaction. For example, companies that embraced innovative tools reported a 40% rise in customer response rates, showcasing the effectiveness of contemporary solutions in promoting collaboration.

The platform’s automated reminders and centralised communication portal ensure that responses are not misplaced, enhancing overall efficiency and engagement. Furthermore, Glasscubes provides a real-time visual progress report and coordinates audit requests, simplifying the process for teams to monitor outstanding items and handle interactions with customers efficiently.

As Aleksandra Otoo pointed out, the requirements for entering the field have evolved, resulting in a decrease in trained specialists and longer paths for newcomers, highlighting the necessity for current professionals to adjust. Looking ahead, accountants must continue to innovate and adapt their practices to meet evolving client needs and regulatory requirements. The lessons learnt during this period emphasise the necessity for resilience in the face of future disruptions, particularly considering the impact of COVID-19 on accounting.

The evolving landscape of forensic finance careers illustrates this point, as numerous partners are shifting firms, creating opportunities for management consultancies and boutique firms to expand their services. As the landscape of the accounting profession evolves, the ability to pivot and embrace new technologies like Glasscubes will be crucial for sustaining growth and ensuring long-term success.

Conclusion

The COVID-19 pandemic has undeniably transformed the accounting profession, underscoring the critical role of technology in navigating unprecedented challenges. As firms rapidly adapted to remote work, the integration of innovative platforms like Glasscubes emerged as a game changer, enhancing client engagement and operational efficiency. The significant improvements in response rates and time savings underscore the importance of embracing digital solutions to meet evolving client expectations.

Furthermore, the pandemic served as a catalyst for change, pushing firms to adopt flexible practices that prioritise proactive communication and robust client relationships. The lessons learned during this period emphasise the need for resilience and adaptability, ensuring that accountants are well-equipped to handle future disruptions. As the profession continues to evolve, the ongoing commitment to leveraging technology will be essential in fostering a client-centric approach that enhances satisfaction and builds long-term partnerships.

Looking ahead, the accounting profession must remain vigilant to changes in regulations and standards, ensuring compliance while embracing innovative solutions. The shift towards cloud-based systems and automated communication tools is not merely a trend but a fundamental evolution in how firms operate. By continuing to adapt and innovate, accountants can position themselves for success in an increasingly competitive landscape, ready to meet the challenges of tomorrow with confidence.

About the Author:

Craig leads the Glasscubes Customer Success Department, with over 30 years experience in the field, helping accountancy firms achieve maximum success with collaborative technology.